I am here in Hangzhou, China speaking at and attending the User Friendly 2006 conference, organized by UPA China.
The conference is a rousing success: more than 500 people from around the world are in attendance, and the program of events is top-notch.
Let me put that number in perspective for you. The “regular” UPA conference usually draws between 400 and 500 people. The ACM-SIGCHI conference sees a little over a thousand. Think about that: in only it’s 3rd year, User Friendly has already surpassed the attendance of the parent organization’s conference! That is impressive. Credit for building both the UPA China chapter and the User Friendly conference goes to the fine folks who founded and run the China chapter. They have truly done excellent work promoting usability and user-centered design concepts and techniques across China.
