Lest anyone think I was too negative toward Todd the Adaptive Pathite the other day, I wanted to point to a fantastic article by Adaptive Path’s leader Jesse James Garrett.
It’s about peripherals manufacturer Kensington’s decision to focus on the total user experience as a means to differentiate themselves from their much larger competitors. Quoting Jesse:
Kensington has chosen to opt out of the technology arms race and turned to product experience as a competitive advantage. The result is Kensington’s Ci Lifestyle Collection, a new line of mice and keyboards for home and mobile users designed with extensive field research on customer experience in mind.
Jesse interviewed the product manager responsible for the line as well. Definitely worth a read.
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