I have kept politics off the table during my 3+ years of running this blog. I just think it’s a private thing, and not germaine to the topics I cover here. Suffice it to say I’m a something like a rabidly capitalistic social-liberal-fiscal-conservative-with-a-libertarian-streak. Or a Second Amendment-supporting Democrat (befitting my Texas residency) who believes in states’ rights and a limited Federal government. (In other words, there really is *no* real party for me in the US…but that’s another story and another blog…)
But today I thought I’d point to a really top-notch user experience, and in the process reveal that I am a contributor to the Obama-Biden campaign. After reading about how Sarah Palin’s RNC convention speech raised 1M for the Replicans and 10M for the Democrats, I was reminded that I wanted to contribute. Rather than browse to barackobama.com, I decided to go to www.mybarackobama.com, the social networking site run by the campaign.
I was impressed with how easy it was to not only contribute (it darn well better be), but to quickly and easily increase your level of commitment to the cause. Obviously there’s been some research behind this. They hooked me with the drop-dead simple way to register, and the ease with which they asked me to contribute time, money, or my personal network. They also offered registrants the ability to harness network effects by setting up a personal donations page, where you can ping your friends for donations in your name. Check out my page at http://my.barackobama.com/page/outreach/view/main/pjsherman. The page took no time to set up. My only nit with the site? Why oh why did they make the username/login fields the same color as the background?!? Amateurish mistake, that.
Now I’m sure that the McCain campaign has made it easy to contribute as well, but from my forays onto the McCain site I don’t see the same social networking aspect. And I have to say, I don’t like having a video start up automatically when I visit a site. It’d my choice whether I’d like to watch video content, thank you very much.
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