Samsung’s Unified UI and Krushchev’s Shoe

by Paul Sherman on January 8, 2009 · View Comments

in Everything Else

Hat tip to @hannusalonen on Twitter for pointing me to this Engadget article about Samsung’s “Unified UI” initiative.

My take: similar to Tog’s in that consistency with user expectations is most important. I’ve been part of several x-product consistency and commonality efforts in my career, and all were misguided to varying degrees. The biggest danger I’ve seen in these initiatives is the wrong-headed effort to impose metaphor, terminology and workflow “consistency” on products that support different operations.

Here’s some clear warning signs that you’re trying too hard for consistency: are you and your team sitting for hours in meeting rooms, churning on whether to name a navigation element “Home” or “Top”? Is someone pounding the table with their shoe in a Krushchev-like fit, angrily denouncing the labeling of a button?

  • Gee-Kay Wong
    Very amusing, I've been in those button labelling meetings and have heard about mobile prototypes thrown against walls. Ultimately providing consistency may not reduce complexity, which is simply overlooked by the marketing spin. It's all beginning to look and sound like theoretical physics.
  • Gee-Kay Wong
    Touch screens everywhere is unified isn't it?
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