Latest Preso: Usability For Strategic User Experience

by Paul Sherman on February 9, 2009 · Comments

I just got back from the Online Marketing Summit in San Diego CA, where I was asked to do a talk on advanced topics in user experience.

My presentation covered strategic user experience, the barriers to a unified user experience and how to create the organizational conditions that facilitate a unified user experience across modalities and channels. I think the talk was received well. My standard measure for whether a talk goes over is whether people who have no stake in telling me I did well in fact tell me that I did well. A number of people did.

Enjoy and feel free to comment back to me on the presentation.

OleGregersen

I took the time to actually look through the whole thing. Other than agreeing and finding it well put and relevant, I wonder if you could write a few words on the statement: "in many organizations, departments and teams are incented to create bad user experiences". Because that might be the root of the issue, the premise that must be addressed (now that it has been identified).

Neil

Great presentation. You really hit the nail on the head. The problems that your team faced at your old company seem to be endemic to the industry. We're trying to get to "change agent," but it's a slow hill to climb.