Monday, March 30, 2009

Linkedin User Trap

by Andreas Bossard on March 30, 2009 · 7 comments

in Web

Here’s another guest post from Andreas Bossard, who you may remember did a well-received post last year on the Sony Ericsson PC Suite. Thanks for contributing again Andreas! -Paul

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How fast things change. I wanted to write about a workflow in LinkedIn, which had annoyed me for months, but they have fixed it in the meantime, before I could publish the article. :) So anyhow, here is the article. -Andreas

One of the most used functions in Linkedin is to add a new user to your own network. If you don’t know the e-mail address of the person or other personal information you can choose “I don’t know xy”.

linkedin_invitation
Then the user can enter a personal message and click the “Send Invitation” button. Which opens the following message:

linkedin_popup

The only way to proceed is to click “Go back to xy’s profile”. The personal message is lost! You stepped into the Linkedin user trap.

Of course, according to the Linkedin policy you’re supposed to add only contacts you personally know, but since you can bypass this rule anyhow by selecting “Friend”, it’s illusory to educate the user by punishing him to re-enter a personal message.

There are two solutions to avoid this unpleasant interaction:
- A “Close”-Button instead of a “Go back to xy’s profile”-button
- Pop up the message immediately, when the user selects “I don’t know xy”, instead of giving him the feeling, that he now can enter a personal message for that person.

As we can see, they solved it with a “Cancel” link.

linkedind_popup_new

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