I just published part 1 of article at the Online Marketing Connect blog about how UX professionals and online marketers are natural allies.
I was able to attend the Online Marketing Summit last month and was pleasantly surprised to learn how much online marketers and UX folks have in common. Like I claim in the article, I think that there is significant overlap in the two groups’ goals. Online marketers are striving to create good, positive online experiences, as are we. Our methods and techniques differ, but our willingness to experiment and iterate is quite similar.
User Experience and Online Marketing Practitioners As Change Agents (Part 1) :: Paul Sherman
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