(Note: It must be “beat up on Amazon day” here in Central Texas, because I just noticed that Russell Wilson over at Dexo Design just posted an article about Amazon’s “can’t sign in from home page” problem.)
After all these years, Amazon still hasn’t fixed that wonky “new customer” / “returning customer” interaction.
For those of us who tab their way through form fields, this one bites me in the butt every time. First I enter my email, then I tab to the password field. Then I enter it, tab to the commit button, and get whacked by the “Oops! You forgot to say you’re a returning customer!” gotcha.
Now I love Amazon like crazy, but this one is such an EASY fix. Why is it still around after all these years?
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Dear Amazon – Paul and I are available, as an expert team, to help fix the usability issues mentioned here. We are ready to start work asap and are very excited about this opportunity!!
I suspect Amazon loses virtually no sales from this screen. If they did, you know they'd change it!
The customer's experience is irelevant as long as it does not impact sales. Perhaps they have some political/beaurocratic reason for keeping this option – but it is indeed not a “user experience” reason.
The customer's experience is irelevant as long as it does not impact sales. Perhaps they have some political/beaurocratic reason for keeping this option – but it is indeed not a “user experience” reason.
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