My Amazon Pay Phrase Is What Now?

by Paul Sherman on December 20, 2009 · 2 comments

in Everything Else

Not exactly a usability post. But still worth a chortle. Or maybe a guffaw. OK, how about a titter? No? Alrighty then.

And while we’re talking Amazon.com, I need to post someday soon about how fantastically great Amazon’s “Amazon Recommends” marketing emails are. They rope me in more than I’d like to admit. Why? Because they’re just so damn accurate.

Amazon has clearly done the hard work of tuning their recommendation engine.

And when you get down to it showing me stuff I’m likely to want is the critical difference between spam and email I want to actually read.

  • aJanuary

    It's not entirely obvious which part if the activation phrase. I'd either put quotes around it, or preferable put it on a new line to make it stand out.

  • aJanuary

    It's not entirely obvious which part if the activation phrase. I'd either put quotes around it, or preferable put it on a new line to make it stand out.

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