Here’s a server error page that makes you feel good about the company or service.
It humanizes them. By that, I mean that it makes you feel that they have a sense of humor – and humility – and hopefully gets you to realize that there’s people behind the service; it’s not just a faceless corporation.
That’s a good thing.
This is just one of those little details that distinguishes companies who really keep on top of every aspect of the user experience from those that don’t.
Plus, I really like Slideshare.net. I keep all my best slide content there. So there’s that.
Last week I gave a presentation at the Online Marketing Summit 2010 about website usability and conversion. I used the famous Ling’s Cars site as an example of conversion, arguing that “unique” (read: ugly) design coupled with “stealthy” usability can facilitate conversion.
You can check out the preso here, or go to Slideshare to see it in full-screen glory. Bonus points to anyone who reports back with the page number of my “Captain Obvious” reference. I hope you enjoy the presentation. Please feel free to email or comment with questions, refutations, counter-arguments, and the like. -Paul
