Monday, June 27, 2011

More Drippy Nav by pjsherman
More Drippy Nav, a photo by pjsherman on Flickr.

Here’s AquaPure’s less painful but still annoying little brother.

The main annoyance comes from the organization of the nav elements. It turns out that moving your mouse to acquire targets in a curve from top left to bottom center is surprisingly hard.

Oh, and bonus points for the completely superfluous Flash intro. Check it at http://www.cuno.com/

Remember, if you need to include a “skip intro” on your home page, you shouldn’t have the intro in the first place.

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Nav Gone Wild by pjsherman
Nav Gone Wild, a photo by pjsherman on Flickr.

We have well water, so I was looking for aftermarket filters to fit our reverse osmosis filtration system. And then I found this gem of a home page.

Either the designer has no sense of how people scan web pages, or AquaPure’s marketing / branding leader decided to go crazy with the whole droplet theme.

Either way, this is visually excruciating. Which is quite impressive given that it’s shape and layout, not color, that’s causing your eyes to cross.

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