Message Can’t Be Blank? Why The Hell Not?

by Paul Sherman on September 25, 2011 · 4 comments

in Everything Else

This screenshot is about a year old, so my apologies to the site if they’ve fixed this UX issue.

The point remains, however, that when someone wishes to unsubscribe from your email list, it is incredibly imperious to *require* them to explain why.

Sure, as a business you might *like* to know, but you have no right to demand an answer.

That’s treating your visitor rudely.

  • Pingback: Message Can’t Be Blank? Why The Hell Not? — UsabilityBlog | UXWeb.info

  • http://twitter.com/The_Reveller Rachel Reveley

    These days if I can’t unsubscribe from a list I didn’t explicitly choose to join with only 2 clicks then I will usually hit the report as spam button. I get fed up of having to unsubscribe from a mareting list every time I use a new website. This would class as one of those cases.

  • Anonymous

    They don’t require you to explain why. When you reach that page you have already been unsubscribed, see message on the first line. If you want to submit additional info to explain why then indeed you cannot submit a blank message.

    But I can see why there is some confusion here…

    • Anonymous

      Yeah, what he said.  (“You have been unsubscribed…”)

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