I’m on my way back from my company’s all-hands meeting.
After all the excitement and motivation the week inspired, I felt moved to write a UX mini-manifesto. A mini-festo, if you will.
Excuse any grammar or spelling issues; I’m composing in Evernote on my phone. I would love to hear my readers’ and followers’ comments on this post.
You’re an experience design practitioner. In your organizations, you should be responsible for:
- Creating an inviting and well-designed initial user experience.
- Designing and validating:
- Terminology and conceptual models that reflect our target user’ ways of thinking.
- Usable workflow and navigation.
- Clear, understandable and actionable page and view design. (I’m defining ”view” as an
- element of a page that conveys pieces of information to the user, such as a data display
- element).
- Employing consistent visual design and use of design patterns.
- Creating and maintaining access to and connection with the broader user experience components, e.g. community resources, documentation, etc.
- Remaining consistent with brand.
Along the way, you also:
- Collaborate on the definition and optimization of product development lifecycle processes with our functional neighbors – i.e. PM, Dev, QA, Marketing, and Social/Community Management.
- Measure, track and improve the user experience.
- Discover opportunities to delight customers in ways that are not easily discoverable by market-level research methods.
- Occasionally uncover strategic jobs that customers need doing, and design opportunities for more sustaining vs. incremental product innovations.
- Provide the business with both strategic and tactical customer insights and understanding.
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