selling_ux

Scott Berkun recently posted a thought-provoking article “How UX Can Get Anything They Want.” It was a good and short read, but what really made it special for me was that he called out my and Dan Szuc’s writings and presentations on selling UX.

Said Scott:

The biggest skill gap the UX world has are advocates, translators, and persuaders, people who are not afraid to sell and convince others on the value of their work.

This lack is something that I’ve noticed in myself and others, which is why I took very conscious steps in my career to become an advocate for UX and not just a UX practitioner.

And as I mentioned above, it was great to see Scott recognize our work in this area in the “See also” section at bottom, where he called out these content pieces from Dan and I:

• Selling UX (and slides from the talk)
• Selling What We Do

I would also add that Adam Polansky of Travelocity and RedearthIA contributed a fantastic chapter to “Usability Success Stories” that covered how UX practitioners can be “natural liaisons” between disciplines. (This is the book I conceived of and edited back in 2006.)

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